The Retainer Model That Grew This Real Estate Agency to $100k

Starting Revenue:

$10k-$50k

Situation:  

Cam ran a real estate media agency focusing on listings, but wanted to add another revenue stream. He joined Agency U to implement a short-form content retainer model to stabilize his income, especially during slow seasons.

Pain Points:

  • Unpredictable income, especially in the off-season.
  • Struggling with project-based work and wanting more stability.
  • Uncertainty around how to implement a retainer model.
  • Lack of confidence in systematizing new services.
  • Fear of becoming a bottleneck in delivering services.

Outcome / What They Achieved:

  • Grew to $15K/month in retainers across 12-13 clients.
  • Gained confidence by following a proven system and delivering value without scope creep.
  • Stabilized revenue, even during slow seasons, with a predictable retainer model.
  • Built solid client relationships, allowing for easy sales and consistent growth.
  • Positioned himself as an expert with clear systems for delivering services efficiently.