The Retainer Model That Grew This Real Estate Agency to $100k
Starting Revenue:
$10k-$50k
Situation:
Cam ran a real estate media agency focusing on listings, but wanted to add another revenue stream. He joined Agency U to implement a short-form content retainer model to stabilize his income, especially during slow seasons.
Pain Points:
- Unpredictable income, especially in the off-season.
- Struggling with project-based work and wanting more stability.
- Uncertainty around how to implement a retainer model.
- Lack of confidence in systematizing new services.
- Fear of becoming a bottleneck in delivering services.
Outcome / What They Achieved:
- Grew to $15K/month in retainers across 12-13 clients.
- Gained confidence by following a proven system and delivering value without scope creep.
- Stabilized revenue, even during slow seasons, with a predictable retainer model.
- Built solid client relationships, allowing for easy sales and consistent growth.
- Positioned himself as an expert with clear systems for delivering services efficiently.