The Mission

They quickly realized that their complementary skills—Gilberto’s expertise in sales and Austin’s strength in operations—could be combined to build something transformative for the agency space. That realization sparked the creation of Agency U, and by 2022, they launched their ambitious project.

The mission with Agency U was clear: to create the #1 product for agencies and redefine the consulting landscape. The goal was to help agencies not just survive, but thrive and scale to new heights. With a blend of strategic operations and robust sales systems, they set out to help agencies achieve what many dream of—consistent growth and financial freedom. To date, they have helped hundreds of agencies scale their operations, improve client acquisition processes, and build sustainable systems that allow them to reach their full potential.

Austin and Gilberto are particularly passionate about helping agency owners step into their roles as true CEOs, not just glorified freelancers burdened with endless day-to-day tasks. They understand that many agency owners start with a spark of passion but quickly become consumed by client work, losing sight of the bigger picture and their original vision. Austin and Gilberto’s mission is to change that by empowering agencies with the strategies, tools, and systems they need to operate efficiently and grow sustainably. This shift allows agency owners to work on their business, not just in it, reclaiming their time and refocusing on high-impact activities that drive growth.

But it’s not just about numbers for Austin and Gilberto. They are passionate about their work because they genuinely care about the agencies they support. Understanding the challenges agency owners face—because they have been there themselves—drives their mission to guide 100 agencies to reach $100k/month, empowering them to experience the success and freedom they deserve.

Launching Agency U in 2022 was more than just starting a business; it was about building a community and fostering growth within an industry that often feels isolating. Austin and Gilberto have proven that with the right mix of strategy, systems, and support, agencies can scale without burning out their founders. Their commitment to turning agency owners into true CEOs sets them apart, as they believe every entrepreneur deserves the opportunity to build a business that works for them, not the other way around.