Situation:
Justin and his wife were running a creative agency in Australia, but their daily reality was marked by confusion and uncertainty. They constantly questioned whether they were doing things right, struggling with unpredictable revenue and sporadic client leads. The stress of "feast and famine" left them feeling vulnerable and overwhelmed, knowing they could lose clients at any moment due to the tight profit margins in the restaurant industry. The anxiety of not having a clear value proposition for their services kept them awake at night, making it difficult to envision a stable future.

Pain Points:

• Constantly questioning if they were pricing their services correctly, leading to anxiety about potential losses.
• A relentless cycle of feast and famine, making financial stability feel impossible.
• Fear of losing clients due to tight budgets, leading to feelings of insecurity in their offerings.
• The burden of doing everything themselves without a support system, resulting in burnout and stress.
• A lack of clarity around their value proposition, making it hard to attract consistent leads.

Outcome / What they achieved:

• Transitioned from sporadic income of $5-15k/month to consistently generating $40k/month.
• Built a cohesive team of four, transforming their agency into a well-organized operation.
• Developed a clear, compelling service offer that resonated with clients and drove revenue.
• Established efficient systems and processes, allowing them to focus on growth rather than day-to-day chaos.
• Gained invaluable insights and support, leading to securing high-value contracts, including a $70k deal with a major entrepreneur.

This transformation not only brought financial stability but also restored Justin’s confidence as a business owner, allowing him to embrace his role as a CEO.

‍