Situation:  

Max, a college student and new agency owner, launched "Podfluence," a content agency focused on cutting up long-form podcast videos into short clips. He lacked systems, a clear offer, and struggled with inconsistency while balancing school and agency work.

Pain Points:

• Inconsistent income ($4-5k/month) from one-off jobs  
• Lack of a clear, unique offer; doing too many different tasks for various clients
• No sales process, contracts, or onboarding, leading to late payments and client retention issues
• Felt like a glorified freelancer, unable to scale due to lack of systems and niche focus

Outcome / What They Achieved:

• Created a game-changing offer focused on strategically cutting podcast clips to stage viral moments, driving podcast growth
• Built systems, including contracts, onboarding, and clear processes, leading to more consistent revenue ($15k/month)
• Positioned himself as a strategist, not just a video editor, gaining client trust and securing long-term retainers
• Transitioned from chaotic freelancer to a well-organized agency CEO with a clear vision for future growth