Situation:  

Ian Gaty’s media agency in Milwaukee started as a real estate photography and videography business, servicing over 550 clients. Despite the volume, he and his partner were stuck in a chaotic grind with no clear direction.

Pain Points:

• Overwhelmed by a high client volume without strategic clarity.
• Lacking confidence in decisions and next steps.
• Feeling lost and uncertain in how to scale the business and improve client services.
• Struggled to find personalized guidance that aligned with their growth goals.

Outcome / What They Achieved:

By cutting 75% of their clients, they focused on a more sustainable content management service. This transition led to greater clarity, increased revenue (3x growth to $60k/month), and improved client service delivery. Ian’s agency now operates with fewer clients but more predictable, high-ticket results, leading to a higher-quality business model.