Situation:  

Matt was a freelancer, running a short-form video production business in Southern California, operating as a one-man show without predictable income. He had a desire to grow beyond being a "glorified freelancer" and transition into an agency owner but lacked the systems, team, and mindset to scale.

Pain Points:  

• Stuck in unpredictable, referral-based income with no clear client acquisition strategy.
• Fear of failure and uncertainty in business operations held him back from taking control.
• Overwhelmed by wearing all hats: filming, editing, and managing clients alone.  
• Struggled with leadership, systematizing processes, and scaling his business.

Outcome / What they achieved:

• Scaled his team to 8 (soon 9) employees, transitioning fully to an agency model.
• Increased monthly revenue from $5K-$8K to $20K, with projections to reach $50K by early 2024.  
• Built a predictable, repeatable system for client acquisition using SMS outreach and niching down to real estate clients.
• Gained clarity on his offer, margins, and leadership, allowing him to step back from operations and focus on growing the business.