Situation:  

Santiago Castro, owner of Optic Element, started a branding agency focusing on video, social media management, and design. Despite initial success, he lacked the foundational systems and processes necessary for growth and sustainability.

Pain Points:

• Lack of solid systems, making the business feel unstable and unsustainable
• Struggled with scaling while delivering high-quality products to clients
• Needed effective ways to hire, build a team, and streamline operations
• Overwhelmed by the amount of foundational work required to run the business

Outcome / What They Achieved:

• Scaled his agency to six figures within 4 months after joining Agency U
• Implemented systems using Notion, Zapier, and Slack that provided structure and peace of mind
• Built a team, enhanced client tracking, and automated onboarding processes
• Saved at least two years of business growth by applying Agency U’s shortcuts and systems

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